Last May, I surprisingly found that YouTube, a world based on searching, sharing, and a bit of serendipity, has just been turning five years old. Since this online video-sharing site has a significant impact on the social networking and online entertainment, it makes me feel like its existence has been through decades. However, what I want to mention here today is the "people", who definitely contribute a lot to the success of YouTube, not the site itself.
If you keep following my blog, the recent article is right about shining stars on YouTube, who may believe this site is a miracle for them to fame and richness. YouTube did change someone’s lives, from being the online celebrities to landing roles on TV shows as well as becoming “household” names. However, these people weren’t accidentally successful. They do work hard and are passion about what they do. This is the number one secret to their online video success. What else’s?
1. Targeted
As you may realise not many famous YouTubers try to target mass audience. With the demographic of YouTube being predominantly 18-34 years old, most famous Youtube stars are among this age and their video are mostly targeting this group. It seems more difficult to find a favourite channel on YouTube when you are over 40. Then the common pattern easily found here is targetting the right audience with the right content.
2. Interesting Content
Most of moneymakers on YouTube produce video blogs, comedy skits and parodies, inserting their humour and creativity on daily activities or interesting topics. It seems that the fastest way to impress the audience is making them laugh and feel entertaining.
3. Personality
Most YouTube stars try to embed their personality, character and personal view in their videos. Sometime you cannot bear the fact that how that sucking video got million views. It simply did, as it is simple, even nonsense but might be real and entertaining to the targetted audience, who may find themselves somewhere in there.
4. Edit well
Editting is important to make a video neat and interesting. Most of YouTube stars spend hours for editting. It requires software knowledge, content planning, filming and editting skills, creativity and definitely, hardworking.
5. Promote everywhere
An interesting video will somehow attract the audience attention. But the best way to increase the viewership in a fast pace is to promote your video elsewhere online. Nowadays, thanks to the booming of social media, people can find you not only on YouTube but also Facebook, Myspace, Twitter, Digg, blogs, discussion forum, search engines, and so on. All of the YouTube stars now have their “fan” pages and profiles on other networks. It helps to spread their videos to audience in multiple rates.
6. Keep loyal viewers
Hot video-sharers do have their loyal “fans”, who are keep following their channels and spreading their videos to the others. In one or another way, most of YouTube celebs try to engage more audience but at the same time, keep interacting with their current fans. They respond to their loyal viewers, keep them updating with their schedule and sometimes also organise “offline”activities.
It is undeniable that YouTube stars have developed their online content and impact audience by their very own way but somehow, they are sharing commons on their way to success. Once again, I want to emphasize “passion”, the greatest key, which I believe do exist in all of these online celebs. Let's wish them well and keep the fire burning in their hearts!
