Six Reasons of Using Google Adwords for Your Advertising Campaign

To compete, you need to be found. Then to be found, you need to say something. But to build sales lead, you need to connect to your targeted customers. So it's all about competition on the internet. And it is undeniable that search engine marketing helps marketers a lot to enhance the performance online. The topic seems outdated but should be reviewed frequently. Anyone who is interested in or curious about online marketing in general or search engine marketing in particulars should understand thoroughly how it works and benefits your organization. Here it comes with 6 reasons for choosing and using Google Adwords, the leading search engine advertiser, for your online campaign:

• Google Adwords can generate qualified sales lead

It is fundamental to any Google Adwords campaign to identify and select relevant and profitable keywords. Popular and obvious keyword may cost more, while keyword combinations or more specific keywords are better for the market niche. Therefore, smart key word selection can increase the qualified the sales lead according to 80/20 rule.

• Google Adwords can reach worldwide and reach targeted customers 

Google's AdWords match up advertisers with content that their target market peruses regularly. It can also reach markets which were previously hard and expensive to access.

• Businesses only pay Google when the ads were clicked

As a pay-per-click advertising form, businesses only pay when their ads work.

• Google Adwords is a very affordable form of advertising

With low entry fee and spending on performance, Google Adwords is very cost-effective in comparison with other traditional advertising channels

• Google Adwords offer opportunities to improve the search engine optimization (SEO). 

Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Therefore, it helps to improve quality and popularity of the corporate website.

• Google Adwords is easily to monitor and control.

Google Adwords Service allows advertisers easily monitor the performance of their ads, provides detailed report on their spending and analyzes the effectiveness of the ad campaign.

So that's the point. Hope you enjoy it and welcome discussion!

Tweeter Tiptoes into Advertising - Opportunity for Businesses?

By announcing its advertising model called Promoted Tweets, Twitter officially moved to the paid advertising world. So have a look at its features, operation and benefits to corporations.

What is it?

Unlike traditional PPC advertising like Google AdWords, Twitter’s pricing strategy involves bidding on keywords based on one thousand views. This allows marketers to place their 140-character message at the top of the estimated 50 million tweets displayed on the website each day.

Promoted Tweets will allow advertisers to buy keywords to link to their ads, which will show up when users search for those keywords and later in users newsfeeds. Twitter promises they will be targeted for relevancy. The ads will also be monitored for resonance, which is determined by factors such as the number of retweets. replies, clicks on the links, etc. Promoted Tweets with low resonance will be dropped.

How does it work?

The ads will let businesses insert themselves into the stream of real-time conversation on Twitter to ensure their posts do not get buried in the flow. Starbucks, for instance, often publishes Twitter posts about its promotions, like free pastries. But the messages quickly get lost in the thousands of posts from users who happen to mention meeting at Starbucks.

The ads will also be a way for companies to enter the conversation when it turns negative. Several companies have created tools to measure sentiment on Twitter, but until now, businesses can do little with that information. Even if they write a post in response, it also quickly gets lost in a sea of complaints.

At first, companies will pay per thousand people who see promoted posts. Once Twitter figures out how people interact with the posts, it will figure out alternate ways to charge advertisers. In the next phase of Twitter’s revenue plan, it will show promoted posts in a user’s Twitter stream, even if a user did not perform a search and does not follow the advertiser. For example, if someone has been following people who write about travel, they could see a promoted post from Virgin America on holiday fare discounts.

How do companies approach the new model?

Corporate marketers can use promoted tweets to accomplish a variety of goals such as receiving customer input to streamline product improvement or to start a conversation which leads to greater brand recognition. It helps to enhance the communications that companies are already having with customers on Twitter. Since marketers do not pay for re-tweeted advertisements, this program gives marketers the potential to reach a large audience.

In order to tailor advertising to Twitter, marketers need to step up to the plate and take it upon themselves to create value-driven Twitter ads. Advertisers need to sit down and think about how content is used and shared on Twitter, and, importantly, what makes a Tweet (paid or not) successful.

However, let's see:

- The acceptance of Twitter’s users with the new ad program

- The balance between user experience and website benefit

- The effectiveness if the model in execution



(Sources: NYtimes, Twitter's Blog, Mashable, E-commerce Services Suite)

How to Generate Sales Lead by Google Adwords?

Millions of searches are happening each second. By taking advantage of search engines, companies can enhance their online advertising and sales performance. And Google Adwords offer companies this rare opportunity.

By using this, the company is generating and placing its adverts and paying Google for each click. It's a form of advertising that advertisers make a bid on selected keywords to have adverts showing on prominent position on Google’s search website result page, thus attracting more clicks from searchers. This bid can range from a few cents up to several dollars per click depending on market competition.

More important, as a pay-per-click form of advertising, Google Adwords could help to build qualified sales leads easier, more affordable, and more rapidly as it can also reach markets which were previously hard and expensive to access. However, in order to generate more sales lead, there are three keys for companies to apply in a Google Adwords campaign.

First, a keyword research to find targeted keyword phrases should be applied. It is fundamental to any Google Adwords campaign for identifying and selecting relevant and profitable keywords. Popular and obvious keyword may cost more, while keyword combinations or more specific keywords are better for the market niche. The priority is always targeted sales leads at the lowest possible cost, not just the increasing traffic.

Second, attractive advert copywriting and good landing page optimization is crucial. This will improve the conversion rates and minimize the cost per sales lead.

Last, cost per lead should be minimized. As in fact, most of sales leads are generated by a small percentage of keywords according to 80/20 rule. Therefore, elimination or lowering bid on unprofitable keywords is necessary. Adwords conversion tracking and Google Analytics are powerful tracking tools that help to select smart keyword and make clever bid strategy to minimize the cost per sales lead.

It is similar to other search engines like Yahoo! Search Marketing (Y!SM) and MSN AdCenter (known as Bing now), which offer the same principles and practices.