Millions of searches are happening each second. By taking advantage of search engines, companies can enhance their online advertising and sales performance. And Google Adwords offer companies this rare opportunity.
By using this, the company is generating and placing its adverts and paying Google for each click. It's a form of advertising that advertisers make a bid on selected keywords to have adverts showing on prominent position on Google’s search website result page, thus attracting more clicks from searchers. This bid can range from a few cents up to several dollars per click depending on market competition.
More important, as a pay-per-click form of advertising, Google Adwords could help to build qualified sales leads easier, more affordable, and more rapidly as it can also reach markets which were previously hard and expensive to access. However, in order to generate more sales lead, there are three keys for companies to apply in a Google Adwords campaign.
First, a keyword research to find targeted keyword phrases should be applied. It is fundamental to any Google Adwords campaign for identifying and selecting relevant and profitable keywords. Popular and obvious keyword may cost more, while keyword combinations or more specific keywords are better for the market niche. The priority is always targeted sales leads at the lowest possible cost, not just the increasing traffic.
Second, attractive advert copywriting and good landing page optimization is crucial. This will improve the conversion rates and minimize the cost per sales lead.
Last, cost per lead should be minimized. As in fact, most of sales leads are generated by a small percentage of keywords according to 80/20 rule. Therefore, elimination or lowering bid on unprofitable keywords is necessary. Adwords conversion tracking and Google Analytics are powerful tracking tools that help to select smart keyword and make clever bid strategy to minimize the cost per sales lead.
It is similar to other search engines like Yahoo! Search Marketing (Y!SM) and MSN AdCenter (known as Bing now), which offer the same principles and practices.
