Are the planets aligning? Is the Mayan calendar coming to an end? Are cats and dogs sleeping together?
Whatever the case may be, from a marketing standpoint, it is creating an opportunity like no other, IF you are smart enough and fast enough to capitalize on it.
Grocery stores, hardware stores and gas stations are making a killing this week. Anyone on the east coast who isn't advertising on the local news/talk radio station or the weather channel is missing the boat!
Are you offering earthquake, hurricane or "earthicane" specials?
Goodwill of Greater Washington will soon be selling "I survived the DC earthquake of 2011" tee shirts on its Facebook page. Who doesn't want a keepsake commemorating one of the rarest occurences in a lifetime?
So whether you're reviewing your crisis management plans or celebrating during your hurricane parties, spend a few minutes thinking about how your company can benefit from the aftermath. There is always money to be made if you're quick enough to react or proactive enough to anticipate.
Disclaimer: While my comments are intended to be humorous, my objective is not to make light of a very dangerous situation. However, sometimes a little levity can help make difficult circumstances more manageable. I thank God that the damage from the recent earthquake was extremely minimal. And I pray that damage and loss of life from Hurricane Irene are just as minimal.
