There are a lot of factors to measure the effectiveness of an viral ads or campaign. Personally, I have an appreciation for those that inspiring, creative and entertaining, obviously the one can touch the audience's senses, without showing too much the commercial side. Although most of the campaigns in my fav list are successful in terms of increasing brand awareness and driving sales, it doesn't mean that a creative viral campaign will guarantee commercial success. In most of the cases, it's more about hitting the right target to link the online message into real-life buying action. And that's another story. Digest the list first. It's delicious!
1. Carlton Draught - Big Ad
2. Trojan Condom - Trojan Games
3. Way back home – Red Bull
4. Transport in London – The Awareness Test
5. Berlits – What are you sinking about?
6. Axe – Clean Your Ball
7. Eepybird.com – Diet Coke & Mentos
8. Honda – The Cog
9. Volkswagen - The Fun Theory
10. Nike – Cross Bar
