Goodwill of Greater Washington (GGW) just launched a new mobile app that will provide greater convenience to its diverse shoppers and donors while also educating users about Goodwill’s workforce development programs.
The DC Goodwill app, which is the first fully integrated mobile application within the 167 member Goodwill movement and can be downloaded for free through the iTunes app store, will allow users to locate any Goodwill retail store, donation center or donation bin throughout the entire greater Washington metropolitan area, complete with images, distances, directions, hours of operation and contact information. The app also allows users to engage GGW via Facebook and Twitter, read Goodwill’s nationally recognized fashion blog, learn about Goodwill’s workforce development services and even make a quick, easy and secure online gift.The goal of Goodwill of Greater Washington’s new mobile app is to enhance the ease and convenience of supporting and engaging the charitable agency. Goodwill is constantly looking for new and innovative ways to improve its ability to communicate with its constituents in a manner that is conducive to their busy lifestyles. This app will help.
In addition to the new mobile app, Goodwill of Greater Washington has also launched several other successful digital marketing campaigns including a customer loyalty program through Foursquare that rewards customers for multiple “check ins” on the location based social media platform. Fans of Good Willy (DC Goodwill’s handle) on Facebook can also receive monthly retail store discounts while learning about and discussing Goodwill’s mission, programs and workforce development issues. For the past several years, GGW has also been actively engaging supporters through Twitter and it’s nationally recognized English and Spanish fashion blogs.
For information on the mobile app or any other questions about Goodwill of Greater Washington, please contact Brendan Hurley at (202) 715-2605, via email at Brendan.Hurley@DCGoodwill.org, on Twitter at HurleyB.
Special thanks to Stella's Pop Factory, who designed the app interface and been hugely supportive of Goodwill; Mindsea Development for an incredible job developing the app, and SMthree, LLC for managing the development of GGW's Foursquare customer loyalty campaign, which is starting to take off!
