As new technology and websites have developed, it is easier than ever to share praises and warnings with other consumers. Yelp especially is coming to my mind. Other sites, such as Make Up Alley, have become little addictions of mine as well. Yelp provides rating systems and review comments for establishments while sites such as Make Up Alley provide a space for consumers to share reviews on specific brands and products. I find myself relying heavily on user reviews before I spend money on a product or dine out at a new restaurant. Most of the points made about energizing the groundswell and the importance of word of mouth really resonates with my personal outlook, and I feel it is safe to assume the same for my peers.
