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Phil McKinney discussed webOS on NBC.Videos.

WorldWide Tech & Science. Francisco De Jesús.

Recently Phil McKinney former HP CTO published his latest book "Beyond the Obvious" . After he has had several talks , interviews and events where he answered questions for differente topics related to killer questions for innovation

Phil McKinney discussed webOS on NBC.Videos.

Phil McKinney recorded two segments for NBC’s Press:Here that will appear on Sunday, April 8th @ 9:00AM in SFO and then later on cable in New York City, Philadelphia, Chicago, Los Angeles, San Diego, Dallas and Washington DC..

In segment one, the questions focused on the stodginess of HP, the Palm acquisition, the cancellation of the TouchPad, webOS and the role that culture plays in innovation.

In segment two, the discussion covered what do companies like HP and Yahoo need to do to be more innovative, killer questions, the role of founder CEO’s in the innovation efforts and CEO’s that are innovation leaders.

AudioBook version of "Beyond the Obvious" by Phil Mckinney is available on Audible.

WorldWide Tech & Science. Francisco De Jesús.

The Phil Mckinney´s book is also available on AudioBook version on Audible.com

Publisher's Summary

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way.

In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:

What are the rules and assumptions my industry operates under? What if the opposite were true?
What will be the buying criteria used by my customer in 5 years?
What are my unshakable beliefs about what my customers want?
Who uses my product in ways I never anticipated?

At once prescriptive and deeply challenging, these questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success.

Releated post:

Phil Mckinney´s book "Beyond the Obvious" is now available.

WorldWide Tech & SCience. Francisco De Jesús.

Barnes & Noble

Editorial Reviews

Review

" ... practical guide to consistently generating innovation."

"... an invaluable guide to extracting ideas from the book and applying them within an organization."

"McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."

Publisher Weekly 12/16/2011

"In this bright, informative debut, McKinney ... writes that anyone can become an "idea person" "

"Offering vivid examples of how his approach has worked at HP and elsewhere ... "

"Valuable and ready for immediate use."

Kirkus Reviews 12/28/2011

"After reading the first Chapter of the book ,and hearing Phil webcast last week, I find "Beyond the Obvious" as a very useful tool to develope you a strong personality to get opportunities with Killer questions. You will felt transported to a new attitude for you and your company as you were a young entrepreneur who discovers new ways of innovation."

Francisco De Jesús, WorldWide Tech & Science.

The book is now available on Amazon online store: Kindle edition:

Hardcover:

on Barnes&Nobles , iTunes store and on Beyond the Obvious official book site: Beyond the Obvious