Word of Mouth

While reading the Groundswell chapters 7 & 8, I found myself reflecting a lot on my own personal experiences with the subject matter. The chapters discuss energizing the groundswell and the importance of word of mouth. I find this to be extremely true, especially in the last couple of years.

As new technology and websites have developed, it is easier than ever to share praises and warnings with other consumers. Yelp especially is coming to my mind. Other sites, such as Make Up Alley, have become little addictions of mine as well. Yelp provides rating systems and review comments for establishments while sites such as Make Up Alley provide a space for consumers to share reviews on specific brands and products. I find myself relying heavily on user reviews before I spend money on a product or dine out at a new restaurant. Most of the points made about energizing the groundswell and the importance of word of mouth really resonates with my personal outlook, and I feel it is safe to assume the same for my peers.

tap listen & talk

In chapters 4-6 of Groundswell, the authors discuss three important keys to success and strategies to achieve it. The topics covered include "tapping the groundswell", "listening to the groundswell," and finally "talking to the groundswell". Each is important, yet you will be stronger and more effective having a knowledge of all three skills.

 Once you have tapped the groundswell, considered your strategy and looked at the important objectives, it is time to pursue your success. I fully agree with the authors' view on listening to the groundswell, because your company is only as good as the consumer believes it to be. Listening to consumers by monitoring response to your brand is important not only because it provides feedback but because it allows you to create dialogue with the community and emerge yourself in the groundswell. This is where "talking" comes in.

When I read chapter 6, all I could think of was Facebook and the interaction I have with clients and users of the company I intern for. Every day I connect with them through Facebook and often on Twitter as well. This is has already become common practice for many companies and will only continue to do so with time. If a brand wants to be successful, especially with today's tech-savvy consumers, they must learn the importance of communicating with their audience and potential audience, giving themselves another way to expand and strengthen their business.