GM's Super Bowl ad about its truck drivers surviving the apocalypse while Ford's truck drivers don't seems to have raised the ire of some people at Ford. They have asked that GM and NBC pull the ad.
It was a cute ad (especially the implication that Twinkies survived the apocalypse too), but I think Ford is making way too much of this. Quite honestly, their charge that GM's data is flawed because it's using statistics on longevity, not durability to support its claim, is a bit childish if you ask me. See quote from Ford Truck spokesman, Mike Levine to Jaloponik:
"We don't agree with GM's claims in the ad. Particularly around durability. What's important is that Ford is proud to be the number one selling truck in America for 35 years. The best-selling vehicle in America for 30 years. And the only brand with more trucks on the road with more than 250,000 miles. That demonstrates just how durable our trucks are in the real world. ... The issue with the ad is that 'Dave' doesn't survive because he's driving a Ford. They cite R.L. Polk data on longevity — not durability. If you look at R.L. Polk's data on durability — the same data I just gave you — there are more Ford trucks on the road with more than 250,000 miles. ... We've made our point and we'll always defend our products." "But this type of a request happens from time-to-time, and now we'll just let our legal team handle it."
By pursuing this issue, Ford is doing more to help GM than hurt it by raising awareness for its claim without effectively disputing it! Ford sounds like a little boy who got beaten in a race on the playground and screamed "cheater" because he lost.
The people at Ford need to read a well known biblical quote from 1 Corinthians 13:11:
"When I was a child, I spoke and thought and reasoned as a child. But when I grew up, I put away childish things."
C'mon Ford...really?! They zinged ya! Let it go.
*The opinions shared on this blog are solely those of its author and do not necessarily reflect the opinions of Goodwill of Greater Washington, its affiliates or supporters.
It was a cute ad (especially the implication that Twinkies survived the apocalypse too), but I think Ford is making way too much of this. Quite honestly, their charge that GM's data is flawed because it's using statistics on longevity, not durability to support its claim, is a bit childish if you ask me. See quote from Ford Truck spokesman, Mike Levine to Jaloponik:
"We don't agree with GM's claims in the ad. Particularly around durability. What's important is that Ford is proud to be the number one selling truck in America for 35 years. The best-selling vehicle in America for 30 years. And the only brand with more trucks on the road with more than 250,000 miles. That demonstrates just how durable our trucks are in the real world. ... The issue with the ad is that 'Dave' doesn't survive because he's driving a Ford. They cite R.L. Polk data on longevity — not durability. If you look at R.L. Polk's data on durability — the same data I just gave you — there are more Ford trucks on the road with more than 250,000 miles. ... We've made our point and we'll always defend our products." "But this type of a request happens from time-to-time, and now we'll just let our legal team handle it."
By pursuing this issue, Ford is doing more to help GM than hurt it by raising awareness for its claim without effectively disputing it! Ford sounds like a little boy who got beaten in a race on the playground and screamed "cheater" because he lost.
The people at Ford need to read a well known biblical quote from 1 Corinthians 13:11:
"When I was a child, I spoke and thought and reasoned as a child. But when I grew up, I put away childish things."
C'mon Ford...really?! They zinged ya! Let it go.
*The opinions shared on this blog are solely those of its author and do not necessarily reflect the opinions of Goodwill of Greater Washington, its affiliates or supporters.
