Super Bowl XLV is less than a week away and the buzz is hitting a fever pitch. And I'm not talking about the action on the field! The chatter in marketing and pop culture circles is that we may see some fun and creative content in between plays on Sunday.
This year's Super Bowl ads, which will run about $3 million for a :30 second spot, will feature several regulars as well as some newbies. But all are hoping to make a splash on the world's biggest advertising stage.
Here's a sample of what to expect:
The exotic Kim Kardashian will be selling shoes in a provocative ad for Skechers. Kardashian has a reputation for selling her personal brand to the highest bidder, so I'll be interested to see how this ad plays out. Though I doubt that most men will be spending much time looking at the shoes.
Bridgestone Tires makes light of everyone's worst email fear...unintentionally hitting "reply all"!
Country singer Faith Hill doles out Valentine's Day advice for Teleflora.
Ozzy Osbourne and Justin Bieber shot an ad for Best Buy in early January on a futuristic set at Universal Studios. The rumor mill says the spot is a laugher. Hard to imagine an ad that places Justin Beiber and the "Prince of Bloody Darkness" on the same set as being anything but!
Audi will showcase an ad that is an extension of its present "Goodnight" campaign with literary inspiration from Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time.
Two new movies will be teased during the big game including Paramount's Captain America and Universal's Cowboys and Aliens.
There will also be more of the usuals including Budweiser, Doritos and Pepsi. Rumor has it that Ted Williams, the homeless man with the golden voice may make an ad cameo. Hmmm...wonder if it was taped in rehab.
Other advertisers include BMW, CareerBuilder and CarMax.
Come back next week and let me know what you thought of the ads - good, bad and ugly!
This year's Super Bowl ads, which will run about $3 million for a :30 second spot, will feature several regulars as well as some newbies. But all are hoping to make a splash on the world's biggest advertising stage.
Here's a sample of what to expect:
Bridgestone Tires makes light of everyone's worst email fear...unintentionally hitting "reply all"!
Country singer Faith Hill doles out Valentine's Day advice for Teleflora.
Ozzy Osbourne and Justin Bieber shot an ad for Best Buy in early January on a futuristic set at Universal Studios. The rumor mill says the spot is a laugher. Hard to imagine an ad that places Justin Beiber and the "Prince of Bloody Darkness" on the same set as being anything but!
Audi will showcase an ad that is an extension of its present "Goodnight" campaign with literary inspiration from Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, one of the best-selling children’s books of all time.
Two new movies will be teased during the big game including Paramount's Captain America and Universal's Cowboys and Aliens.
There will also be more of the usuals including Budweiser, Doritos and Pepsi. Rumor has it that Ted Williams, the homeless man with the golden voice may make an ad cameo. Hmmm...wonder if it was taped in rehab.
Other advertisers include BMW, CareerBuilder and CarMax.
Come back next week and let me know what you thought of the ads - good, bad and ugly!
