10. Terrestrial radio is still a powerful tool for reaching a highly targeted local (or national) audience
9. Television is still the primary entertainment and news medium of choice for baby boomers and gen-Xers8. Celebrities will provide endorsements through traditional media, but few, if any, will utilize social media to promote a product or service
7. Print media coupon distribution is a great support channel for targeted radio or TV buys and a preferred coupon distribution channel for baby boomers
6. Prices for traditional broadcast media are much more competitive today than they have been in years (However, print is still overpriced)
5. Most TV and radio stations will still write and produce your spots for you at little to no additional cost
4. Direct mail is still a very cost effective medium for geo-targeted, call-to-action marketing campaigns and for measuring coupon redemption
3. While intrusive (unless you have Tivo), broadcast media advertising still reaches large numbers of consumers and continues to be impactful
1. You should never put all of your marketing “eggs” in one basket. Social media can generate powerful and measurable results, but in most instances should still be integrated into a broader multi-channel approach that includes and is often led by traditional media
