The Essential Digital Marketing Books

"Digital Marketing asks the questions todays marketers must answer to meet tomorrows challenges. Digital consumers are decision-makers, no longer decision-takers. Successful marketing strategies will have to focus on helping them to optimize their decisions." —Dr. Ulrich Cartellieri, Member of the Board, Deutsche Bank AG Frankfurt.


Today, Blogs, Facebook, Twitter, YouTube and Podcasts are mentioned everywhere and will continue to be talked about. If you really want to learn about Digital Marketing, you're going to do heavy lifting, reading and self discovery.


Here are the Top 20 Digital Marketing Business Books (in alphabetical order) that you should a look on:
  • The Cluetrain Manifesto - Rick Levine, Christopher Locke, Doc Searls & David Weinberger.

  • Crush It! - Gary Vaynerchuk.

  • Groundswell - Josh Bernoff & Charlene Li.

  • Here Comes Everybody - Clay Shirky.

  • Life After The 30-Second Spot - Joseph Jaffe.

  • The Long Tail - Chris Anderson.

  • Made To Stick - Chip & Dan Heath.

  • The New Community Rules - Tamar Weinberg.

  • The New Influencers - Paul Gillen.

  • The New Rules of Marketing & PR - David Meerman Scott.

  • Purple Cow - Seth Godin.

  • Tribes - Seth Godin.

  • Trust Agents - Chris Brogan & Julien Smith.

  • Waiting For Your Cat To Bark - Bryan & Jeffrey Eisenberg.

  • Web Analytics 2.0 - Avinash Kaushik.

  • Web Analytics - An Hour A Day - Avinash Kaushik.

  • What Would Google Do? Jeff Jarvis.

  • The Whuffie Factor - Tara Hunt.

  • Wikinomics - Don Tapscott.

  • Word of Mouth Marketing - Andy Sernovitz.

I got some e-books of these titles, PM me if you are interested in.  So what's yours?
Labels: , ,